Mia Zifkin

Her wellness journey began as an All-American gymnast and evolved into a deep commitment to yoga, holistic health, and purpose-driven lifestyle design. Mia received her yoga certification in New York City and taught throughout Manhattan before joining Exhale Spa, where she helped launch new studios, drive brand growth, and blend wellness with hospitality. During her tenure, Exhale expanded from 4 to over 30 global locations.

In 2017, Mia launched Firefly to reimagine wellness as a lifestyle offering—not just a workout. Firefly provides curated fitness programming, wellness concierge services, and immersive retreats designed to foster self-awareness, community, and joy. From rooftop yoga activations and sound bath meditations to personal training and high-touch corporate wellness experiences, Mia brings a fresh, intuitive, and deeply human approach to every offering.

Most recently, Mia has led wellness retreats at renowned destinations like Ojo Santa Fe and Civana, curated wellness markets in cities like Chicago and Nashville, and partnered with longevity-based companies to bring science-backed wellness solutions into real estate and corporate environments.

Mia’s mission is simple: to help people feel more connected to themselves and the world around them—one breath, one movement, one moment at a time.